I received this note the other day and thought this was a
great note to share with others.
Dear
Interview Doctor,
I
am in the process of either changing jobs or doing consulting in Quality
Management. Since 85% to 90% of companies have not made the transition to
the new ISO 9001:2015 standard, this may be a good opportunity for me.
After helping my last company, I have a solid understanding of what needs
changed to make that transition. I just purchased your e-book, which may
help. Any advice would be helpful. John
Dear John,
I am sorry that you are in this
situation but the best way to respond is with a plan. My best
suggestion is to create a job search marketing plan! The same steps
involved in changing jobs will support consulting goals as well so no
actions are wasted.
Consider these steps:
1) Clarify
the problem your target company probably has based on
your knowledge and experience. Sure, we are guessing a little but you
probably have a good idea what is the problem you can solve.
2) How
specifically can you solve that problem? This is the
WIIFM – “what's in it for me” from the company's perspective.
This is also what you will talk about with people. You do NOT want
to talk about your job search or no one will want to talk to you. How
could your ideal company most effectively utilize your knowledge, skills
and abilities? What are deliverables in what time frame that could solve
the company’s problem? Is there a contract option available too? Is that
an option? How would you structure that? This is all background
information that you will now have at your fingertips when you speak to
people.
3) Identify
by name those target companies that meet your
parameters. These are companies that you believe could utilize you
to solve the problem you are pretty sure they have. Until we do that
research you are only making an educated guess. But we need to start with
some sort of list. We will use this list for outreach.
4) Now
start your research. Research the company on Google,
their website, LinkedIn and other social media sites. Who is the decision
maker - the person who could hire you? Who do you know who works
there? Who knows someone who knows someone? Who works there who might be
a peer or in a subordinate role? Read some LinkedIn profiles to get an
idea of what those people are like. Read press releases to identify projects.
Extrapolate the issues behind those press releases.
5) Create
a project plan that allocates some time every day to
researching the companies on your target list. Start your outreach 5
companies at a time. When one company falls off the list for being undesirable
or a dead end then add another so you always have at least 5 companies on
your action list.
6) Take
action. Reach out to connect to people at the company
with whom you can have a conversation about the problem you think they
probably have and that you are an expert in. “Talk” via
email inside LinkedIn about business issues, professional to
professional. Exchange LinkedIn emails about the topic until you feel
comfortable asking for coffee. Then at coffee talk further about that
business issue, not about your job search. You want the person to think
you are a whiz at that professional stuff (because of course you are! )
so they either want to engage you, really keep you in mind or make
introductions to other folks because they think you are great (because
you are!)
Does this make sense? It really works. Not on our time schedule but it
works. Remember job search is a project plan without an end date. All you
can control is the plan, not the outcome.
What do you think? Can you do this? The Interview Doctor
can help you create a personalized Job Search Marketing Plan that
supports your job search. Check
out our helpful Networking Guide for valuable tips on how to bring
your Job Search Marketing Plan to life!!
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